This platform reaches Mexico as a new opportunity for artisans to present and sell their products
For more than a year, the well-known Amazon platform decided to launch its website 'Amazon Handmade', a space that allows artisans from more than 30 countries to sell their articles. This tool was born in Amazon United States and due to the success and preference of many people for having unique products, it has quickly expanded to more places.
To be part of this platform, you must pre-register on the page and comply with the requirements of "handmade" that Amazon requires. Among the demands they request, one of them is that the products have to be made by individual craftsmen or employees of companies with less than 20 employees. The items that can be found on the platform are jewelry, shoes, handbags, scarves, among others.
After expanding in some Latin American countries such as Colombia, Venezuela, Brazil, and more, Amazon finally arrived in Mexico with three brands within its e-commerce.
Folklor, a brand traditions and passion
Folklor is located in San Cristóbal de las Casas and it is a brand that represents the Mexican heritage through its products. Through each of the objects it creates, Folklor wants to bring past history to the present. Additionally, it is offered the service of "Co.creacion", in which clients can be part of the elaboration by personalizing textile products with logos, sizes, and colors. Among its main creations there are handbags, makeup cases and laptop cases, some of them made in waist loom and others in leather.
Amantoli, the Mexican wonders made jewels
Amantoli means craftsmanship in the Nahuatl indigenous Mexican language and is the entrepreneurship of two Mexicans, who through jewelry seek to represent the art and culture of Mexico. Two to three artisans from different communities participate in the design of the jewels Among their pieces, it is highlighted the use of typical materials from the country, such as copal wood, extracted from trees found mainly in the arid zones of Mexico, and the black clay, a particular type of ceramics from the city of Oaxaca. All products are accompanied by a label with the story of the craftsman who created the piece.
Alexandra Ruiz, the hat maker
Ruiz studied at the Instituto di Moda Burgo in Mexico, in addition to doing a diploma with the Japanese designer Shingo Sato, author of the Transformational Reconstruction technique, in which he makes garments with asymmetric and geometric cuts. Ruiz has her studio in the center of the city of Monterrey and it is there where she makes fine handmade wool hats fulfilling one of his purposes: to resume the traditional processes of manufacturing.
Latin American Post | María Paula Barrios C
Translated by Marcela Peñaloza