The French design firm has decided to use animals in danger of extinction to generate awareness
The Lacoste crocodile has been one of the most famous fashion logos in the industry. However, Lacoste together with the International Union for the Conservation of Nature have decided to change the crocodile for ten animals in danger of extinction. These animals are the most threaten currently in the world. It is worth saying that the change is temporal, and it seeks to raise funds for the conservation of wildlife around the world.
The edition with these animals was released on February 28. Lacoste produced 1.775 polo t- shirts, whose price was 158 euros and they are already sold out. The animals were designed following the same patterns that the famous crocodile has.
In its official site, the firm explained, “Lacoste launches a collection of limited edition polos where endangered species take the place of the crocodile. For each species, the number of polos produced corresponds to the number of animals recorded in the wild. By buying a polo, you help to help IUCN and Lacoste in this fight for nature conservation around the world”.
These animals are the most threaten currently in the world
These are the animals that Lacoste selected:
- The Gulf of California porpoise: There are 30 specimens
- The Batagur Turtle of Burma: There are 40 specimens
- The Northern Lepilemur: There are 50 specimens
- The Rhinoceros of the Sonde: There are 67 specimens
- The Gibbon of Cao-vit: There are 150 specimens
- The Kakapo parrot: There are 157 specimens
- The California Condor: There are 231 specimens
- The Saola: There are 250 specimens
- The Sumatran Tiger: There are 350 specimens
- Cyclone of Anegada Island: There are 450 specimens
In its official site, Lacoste thanked everyone who bought a polo shirt.
The French firm affirmed: “Thank you to everyone who, by buying a polo shirt, helped to help the International Union for the Conservation of Nature and Lacoste in their fight to save endangered species. You can always donate on Save Our Species”.
The logo change seeks to raise funds for the conservation of wildlife around the world.
Furthermore, the firm describes itself as “between love of the game, passion for innovation and French elegance. Since 1933, the history of the brand symbolizes that of its founder Rene Lacoste, legend of French tennis that has revolutionized the locker room”.
Latin American Post | Marcela Peñaloza