The greater the inclusion and diversity of work, the better the performance that a company can have. Learn about some of the benefits of having a diverse staff.
LatinAmerican Post | Yolanda González Madrid
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Where do companies aim to strengthen their structure and be sustainable over the years? Yes, to diversity. In the 21st century, it is no secret to anyone that there is no better strategy to overcome competitors and generate higher profits than a diverse work environment that is committed to inclusion. Therein lies an important key for staff to be more competitive and contribute 100% at all times.
So, business diversity is nothing more than a workspace that is made up of workers with different abilities, but above all where there is no distinction of sex, race, age, education, skills, nationality, or sexual orientation. In fact, it is at this point that the Human Resources department has in its hands the important decision to apply said inclusion and, in this way, turn the company into a more heterogeneous place capable of getting the best out of everyone.
The Importance of Diverse and Inclusive Recruitment
Before knowing what benefits corporate diversity can bring, it is important to keep in mind that without a good recruitment strategy, you will not have that inclusive work environment. And it is that part of these advantages translates into having a wider range of skills and experience, as well as having a work group rich in culture. Specialized portals such as Capterra, which has been promoting this inclusion for more than 10 years, ensure that by applying the appropriate methods, the proposed innovations and objectives can be achieved.
Among the advice of this institution, it stands out, first of all, reviewing the job advertisements published. Sometimes, vacancies are offered but only oriented to a certain group of people and with a specific experience. If so, it is advisable to make an effort to modify them and turn them into more inclusive ads, since that way more and better candidates for the position in question could appear.
Another point to highlight is business policies. The idea, of course, is to attract as many diverse candidates as possible, and for this, changes that have to do with the programming of religious festivities or other types of events can be included. Likewise, encouraging dialogue is a fundamental step so that employees have the freedom to express their opinion if any company policy is hindering diversity.
Finally, a strategy that often pays off is building a talent pipeline with diverse candidates. A simple and effective trick is to make several lists of the same demographic minority, which will increase the chances of being able to choose one (or several) and thus put together a more equitable work group. Obviously, the main thing will be the skills of each applicant, since the idea is that they are the best hire regardless of their origin.
Benefits of Business Diversity
According to a study by McKinsey & Company, a pioneering research consultancy on the benefits of inclusion in institutions, those that are committed to corporate diversity tend to stand out from the rest. The report, which focuses on several companies in Latin America, ensures that workers are 111% more likely to be authentic and show themselves as they are, being happier, more committed, and with aspirations to reach higher positions in the company. In other words, with a great work environment like that, higher are the performance and the collective profits.
In what other ways can profits be made? One of the most outstanding is the improvement of the company's image. Having this reputation of inclusiveness and zero discrimination tends to be a positive attitude in the eyes of clients or consumers, who see such details as consistent and correct with the world reality. This point could even be extended internally since any professional would like to contribute their talents in environments of this style.
Helps understand customers and prevent potential conflicts. And it is consistent to have a diverse work group that can represent all kinds of public, in addition to providing a more complete overview of the social scenario that the company represents. In turn, inclusion is capable of avoiding those problems that arise from discriminatory messages that collide with some communities. This, without a doubt, will give greater value to the company's decisions.
Productivity that crosses borders. Certainly, every company seeks not only to generate profits but also to reach other markets, because ultimately the goal is to be prosperous. On the one hand, as long as there is a healthy coexistence and respect for inclusion, the work environment will be more united, optimistic, and with better production rates. While on the other hand, that same diversity will allow us to connect and open doors to other horizons, being able to adapt to new needs.
Success is in variety. Finally, and as we have already been saying, diversity guarantees you different ways of seeing things. This translates into greater creativity when it comes to generating new ideas; greater innovation, when all perspectives come together in novel ways; and in better decision-making, thanks to the different identities and thoughts of the work group.