We are going to October and the # LoPagaráSuMadre trend that began in January does not stop giving Colombian fans something to talk about.
The subscription channel for Colombian soccer has failed in its attempt to attract viewers. / Photo: YT / Win Sports
LatinamericanPost| Juan Manuel Londoño
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Leer en español: Continua el fracaso del fútbol por subscripción en Colombia
Recently, it was announced that Bundesliga matches would be streamed free and live from the OneFootball app. This inevitably made the # LoPagaráSuMadre that seeks to reveal itself against Winsports +, the premium subscription platform of Colombian football, became a trend again.
¡Grandes noticias para los fans del fútbol en Sudamérica!— OneFootball (@OneFootball) September 30, 2020
A partir de ahora emitiremos todos los partidos de la temporada 2020/21 de la Bundesliga EN VIVO y GRATIS en ...
And it is that hatred before this platform has already been manifested for more than a year, for various reasons. One of them is that, although it now has a price of 20,900 pesos per month, with the option of full HD for 23,900 pesos, it does not have a great impact, because at the beginning this subscription had a price of 29,900 pesos per month. This is an extremely high price to pay to watch football that, let's face it, is not even close to being the best in the world, much more so in a country where the minimum wage is $ 877,803.00 pesos. The comparisons, at the time, were immediate on social networks.
Netflix : 24 mil— Guerra universitaria (@Hail_Gu) January 15, 2020
Spotify: 15 mil
Deezer: 16 mil
Amazon prime : 19 mil
Uno paga la mitad de esas cosas a veces , que va a pagar 30 mil por un canal mediocre #lopagarasumadre
The worst thing about the situation is that they took a convenience that used to come included with the cable payment, such as football, and added an extra price to it. It is difficult to explain to someone who does not know Colombia, but in this country watching football for free was almost taken for granted.
Although they tried to redeem themselves by lowering the price, as well as offering the channel free to their subscribers for the duration of the quarantine in Colombia, it appears that the popularity of the channel will continue to plummet. Neither do their poor decisions help them, such as broadcasting the first games after 5 months without football only through the subscription channel and not the basic one.
Junior-América con estadio desocupado y canal de TV desocupado. El fútbol colombiano quebrado, la gente sin fútbol colombiano y a @WinSportsTV no se le ocurre transmitir el partido por el canal básico. No han entendido nada.— Carlos Cortés (@CarlosCortes) September 9, 2020
Winsports + has shown that adopting business models from other countries is not enough, companies must take into account their cultural and social context in order to have the support of customers. Accessible football is much more important for a Colombian than for a French.
For now, we leave you with some memes.