The renowned brand of video game consoles will launch its own chain of themed hotels.
Atari video game console. / Photo: Pixabay
LatinAmerican Post | Marcela Peñaloza
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Leer en español: ¿Cómo serán los hoteles de Atari?
Atari wants to recover from their last fall in the market and this time they will offer an experience that will fascinate their fans. The renowned brand will create a completely interactive experience for its users around the world thanks to a new hotel chain .
According to El Tiempo, Atari will integrate technologies such as augmented reality and artificial intelligence to create an ecosystem in which players can eat, sleep and, of course, play. The concept, which was devised by the GSD Group in partnership with Napoleon Smith III and True North Studio, is that users can constantly interact and not have to leave the building. The hotel will have rooms with two types of decoration; both will focus on video games, but some are retro and some are futuristic.
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In an interview with The New York Times, Shelly Murphy, a GSD executive, said they hope users never want to leave the hotel thanks to the "total immersion" they can experience. The good news is that not only experienced players will enjoy Atari hosting, as the company also believes that new players and beginners want to stay there.
According to Infobae, Atari expects to capture the market of 2500 million gamers that currently exist. In 2019, gamers spent $ 152.1 billion on that industry. Fred Chesnais, CEO of the company, explained that “Atari is an iconic global brand familiar to people of all ages, all countries, all cultures and all ethnic backgrounds, and we are eager to see our fans and their families enjoy this new concept of hospitality ”.
In addition to the hotel service, it is speculated that Atari hotels will become the epicenters of e-games or e-sports tournaments.
Where will the hotels be located?
Initially, the Atari hotel chain will operate in the United States, in the following cities:
- Las Vegas
- San Francisco
- Saint Joseph
The first one will open in Phoenix, Arizona, and is expected to start operating in September. For the rest of the headquarters, the construction will take between 18 and 24 months.