Land Rover Considering Electric Model

It_s not really a surprise that Land Rover is considering making an electric vehicle, considering it showed off an all-electric Defender concept in 2013. What does come as a surprise is that Land Rover would create a crossover that has not all-terrain capabilities, considering that the Defender is a legendary off-roader.

If they are even true, the rumors might indicate that Land Rover believes consumers who are interested in electric vehicles don_t have an interest in taking them out on the open range, for whatever reasons. Efficiency has been cited as a possible reason for the low ground clearance and lack of any differentials, which would seriously decrease the model_s aerodynamics and increase its weight, seriously hurting the range owners could expect. Considering that most people have serious range anxiety when it comes to electric vehicles, such a move is probably wise.

Some are likely wondering why Land Rover would even bother making an electric crossover. There_s the risk that such a vehicle would alienate the hardcore customer base, or that it wouldn_t sell well at all. While those are legitimate concerns, a model powered by electricity would help lower the brand_s fleet emissions, which could be necessary as government regulations call for aggressive improvements across the board. At the same time, there sadly is a significant portion of Land Rover owners who never take their vehicle off pavement, so having something that cannot go off-roading wouldn_t really cramp their lifestyle at all. On top of that, an electric Land Rover could be a hot seller in China, where large luxury vehicles are popular and there are new requirements for electric models.

Inside Car News | by Steven Symes

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