 |
 |
13% of USA's total population making it the largest minority
group.
Increasing buying power, spending more than 400 billion dollars
General market companies acknowledge the importance of Hispanics
as a target group.
|
|
 |
The Hispanic market is composed by
several segments bound by the Spanish language, defined by country
of origin, economic status, area of residence, social customs,
political preference, education and age. |
|
 |
Hispanics see education as a step forward in their social
and cultural progress.
Higher education, master degrees and doctorates are getting
ever more adepts and thus, becoming more popular.
|
|
|
|
